Firouzeh is the founding partner of Palm Drive Marketing, and brings over 20 years of experience to the firm.

 

She honed her analytical skills working in investment banking at Lehman Brothers and the technology practice of Bain & Company.



Since 1998, she has held key marketing roles at Intel (launching the Celeron processor in laptops), eGroups (startup bought by Yahoo! where she helped build the marketing function), Yahoo! (integrating the eGroups product into Yahoo! and launching some of the first freemium services in the U.S., Europe and Asia) and Intuit (maker of Quicken, QuickBooks and TurboTax).

 

During her 8 years at Intuit, she launched new QuickBooks products, ran customer retention for the division’s largest subscription business and led the first and only rebranding in Intuit's 25 year history.

 

She was the recipient of the Outstanding Marketer Award by Intuit Founder Scott Cook. She has marketed everything from mobile payments (Intuit GoPayment, competitor of Square) to dating services (Yahoo! Personals) and lots in between.



Firouzeh has spoken at Stanford University’s School of Education (Marketing 101), the local chapter of the Business Marketing Association (Intuit’s Secret Sauce: Customer Driven Innovation) and the Corporate Social Media Summit (Monetization of Social Media). She is fluent in Spanish and Farsi, and conversant in French.

 

She received a BA in Economics from Stanford University and an MBA from the Stanford Graduate School of Business.